It is Important to Understand Your Choices. 

Most mothers don't have an option to donate their post-natal birth tissue, the doctor simply packages the placenta, cord blood and ubmilical cord and the hospital incinerates it.  

Our goal is to give more and more mothers the choice to donate this tissue instead of letting the hospital dispose of it. Once you decide to donate, you will need to complete the informed consent. This explains that the post-natal birth tissue can be used for research and product development among other things.